First-Time Authors Face Unique Challenges

First-time authors are often amazed at how difficult it is to get a publisher to review their manuscripts or book proposals. That's probably because they don't really understand the publishing business or the way the system works.

The reason publishers don't want to review the work of first-time authors has nothing to do with the subject matter, writing quality, style or content. It has everything to do with the way books are marketed and sold.

Books only sell when they are promoted, and the only person who can effectively promote a book is the author. First time authors don't seem to fully appreciate what this means.

It means that the author and publisher will only be able to recover their investment (and maybe even earn a profit) if the AUTHOR is able to market and promote the book effectively. That's a big gamble for a publisher when the first-time author's marketing skills are unknown.

First-Time Author Workshop

If you are a first-time author and feel a need to understand all of this better, we offer a comprehensive workshop -- live or via scheduled teleconference. It covers all the areas an author needs to master -- writing, editing, publishing, marketing, distribution, project management, and more.

To learn about the workshop, click here.

For a preview of many of the topics covered in the workshop, simply browse through the SERVICES section of this website.