Ongoing Title Management

Once your book is published and distributed, you will need to have a plan for either keeping it alive ("on the back-list" is the industry terminology) or phasing it out. Books generally don't last forever, so having an exit plan is probably a good idea -- even if it's hard to visualize before you've even finished your manuscript!

Depending on how it's published and distributed, you'll also need a way to distribute the physical copies. You'll need to have a fulfillment service or business office and shipping facilities to get those copies from your garage to the wholesalers' warehouses, and you'll need to have a billing and collection system in place. And if you sell copies through a website, you'll need a way to process orders and accept credit cards.

A traditional publisher can handle these details for you, but they cost money, and ultimately that cuts down on the money available to pay the author for writing the book in the first place.

Clearly, this isn't the top-of-mind material you'll be dealing with in the early stages of planning for your book, but it pays to spend a little time thinking about the life cycle of your book up-front, because it can have a meaningful impact on some of the early decisions.


Services for
Authors and
Publishers

 
The Actual Writing Process
Publishing Issues
Marketing and Distribution
Business Implications
Putting It All Together

 

 

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