Make no mistake about it: writing and publishing a book is no small task. The process requires dozens of decisions, a heavy dose of creativity, perseverance, and a lot of hard work. Some of it can be outsourced if you can afford the outside expertise, but the author will always bear the majority of responsibility for ensuring a book's success.

The author needs to be much more than a subject matter expert and writer. He or she also needs to be a project manager and a skilled marketer -- with a commitment to making the whole thing work.

There are, of course, many resources that can help -- books, websites, and other experts -- available locally and nationally (or internationally).

It all begins with a plan -- a clear statement of objectives, identification of the target audience, and a strategy for moving from idea to published book. It needs a reasonable timetable and key milestones for measuring progress. And it needs a financial plan so that there are no big surprises at the end of the journey.

In our seminars we list several action items that a new author can put into practice the next morning, and a structure for the whole process that provides a much needed sense of structure and clarity for the project.

Services for Authors and Publishers